The Need for Speed: Optimize Trigger Programs, Get to Market First and Fund More Loans
When you have the need for speed, trigger marketing programs are the epitome of getting the right message to the right person at the right time. These always-on programs monitor massive multi-sourced databases to identify signals that a consumer may need a loan. Once that in-the-market signal is detected, marketers must quickly initiate campaigns that are automated and ready to go. For years, Deluxe® has analyzed results from trigger marketing programs to determine a set of best practices for winning the race for borrowers and closing more loans.
